What is an ICP?
An ideal customer profile is a clear description of the customer your business is built for: who they are, the problem they are trying to solve, and where you can reach them.
ICP Generator: build your ideal customer profile in minutes
This is for founders and small businesses who need a clear picture of who they sell to.
Answer a few questions and you get an ideal customer profile: their pain points, where they spend time and how they talk.
It takes a few minutes.
How it works
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Step 1
Tell us about the business
A few plain questions on what you sell and who you think it is for.
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Step 2
We shape the ideal customer
Your answers become a profile of the customer worth spending time on.
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Step 3
See where to find them
You get the pain points, the places they spend time and the way they talk.
What you get
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Who they are
A clear description of the customer your offer is built for.
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What they struggle with
The problems they already feel, in language you can use.
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Where they spend time
The channels and places you are most likely to reach them.
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How they talk
The words they use, so your message sounds like them.
Questions
How is this different from a persona?
A persona is often a fictional character with a name and a backstory. An ICP is the practical brief: the customer you should go after, the problems they will pay to solve, and the places they already spend time.
Does it cost anything to try?
The first questions and your results preview need no card. Marktr.io's full dashboard and the 14-day trial need a card at checkout.
Who is it for?
Founders and small businesses who want a clear ideal customer before they spend more time or money on marketing.
Ready when you are
Start with the first questions. You will have a profile to look at in a few minutes.
Build my ICP